Apple is gearing up for one of its biggest events of the year – the global launch of the much-anticipated iPhone 17 lineup, scheduled for September 9, 2025. While the spotlight is on the next-generation iPhones with their redesigned bodies, upgraded processors, and advanced camera systems, the event also signals the end of the road for several existing Apple products.
According to industry trends and Apple’s past strategies, as new models hit the market, some older devices are gradually phased out to streamline the product catalog. This year is expected to be no different, and at least seven major Apple products are likely to be discontinued once the iPhone 17 series takes center stage.
Apple Products Expected to Be Discontinued
Based on reports and Apple’s historical patterns, here’s the list of devices that may no longer be available from the official Apple Store after September 9:
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iPhone 16 Pro
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iPhone 16 Pro Max
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iPhone 15
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iPhone 15 Plus
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Apple Watch Series 10
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Apple Watch Ultra 2
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AirPods Pro (2nd Generation)
These models are being phased out to make way for their successors, including the iPhone 17 Pro lineup, the next-gen Apple Watch models, and possibly upgraded AirPods Pro 3.
What Does Discontinuation Mean for Customers?
When Apple discontinues a product, it essentially stops manufacturing and selling it through official channels like Apple’s website and retail stores. However, customers don’t need to worry about availability immediately.
Discontinued Apple devices typically remain in circulation for a while through:
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Third-party retailers (such as Amazon, Flipkart, Croma, and Vijay Sales in India)
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Discounted sale events where stock clearance brings price drops
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Refurbished device programs that continue for years after discontinuation
This means users who still want to purchase the outgoing iPhone or Apple Watch models will likely find attractive deals in the coming months.
Why Apple Does This Every Year
Apple’s discontinuation strategy is a well-established part of its business model. By trimming down older models, the company creates space for newer products while keeping its portfolio simplified and focused. It also prevents confusion for buyers and drives demand toward the latest innovations.
With the iPhone 17 lineup expected to feature breakthrough hardware and software improvements, Apple’s move to discontinue older devices is seen as a natural progression in its annual refresh cycle.
