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Today, in the era of social media, one thing is most dangerous. And that is words becoming weapons. Outwardly these things seem common, but they can gradually turn any mind towards fanatic thinking. A new research shows that extremist leaders weave such a web of words to incite emotions, due to which people feel that their own group is in danger and the other group is the enemy.

The study analyzed the speeches and writings of notorious extremists from around the world and the surprising thing was that despite having different ideologies, six of their language techniques were almost the same. That is, the formula to provoke the mind is the same, just the faces are different.

1. Building a wall of us and them

The first weapon is to exaggerate the difference. Those spreading fundamentalist ideology not only say that the outside group is different, but also present it as a threat, immoral or the enemy. This language makes people think that our identity is in danger and it is our moral duty to avoid this danger.

2. Resort to history and heroes

The second way is to mention old heroes and historical battles. When a fanatic leader quotes big names or symbols of history, the common supporter starts considering himself a part of some great mission. This emotional connection later starts justifying even harsh measures.

3. Creating arguments in the name of religion

The research found that extremists do not directly reference religion, but use selected and distorted parts of religious texts. This not only makes the message appear sacred, but also gives violence the color of a divine duty.

4. Making complaints in advance

Radical speeches often raise complaints that the listeners never voiced, such as insults, injustice, the decline of culture. Gradually this language makes people believe that they are being made victims of some big conspiracy.

5. Bonding like family and distance like enemies

In these speeches one’s people are addressed as brothers, sisters or family. On the contrary, the out-group is shown as different and subhuman by calling them ‘they’. Proximity and distance destroys empathy, making violence seem easier.

6. Making violence look like a duty

Lastly comes soft stressed language. Instead of giving direct orders, it is said that these steps are necessary, mandatory or for the welfare of the group. When risk is made a question of survival, violence begins to look like defense or duty.