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In many countries of the world, a large number of people like to drink alcohol. In many countries including India and America, a large number of people consume alcohol. But, do you know that there is a country which has collected immense treasure by selling liquor.
China is a country which has accumulated immense wealth by selling liquor. According to Infogram’s website, China earned the most from liquor in 2018. It had earned $285,901 million (about Rs 23.7 lakh crore).
China is making huge income
According to Grand view research, China is earning huge income from liquor.
- The revenue of China’s alcoholic drinks market is expected to reach $229,566.9 million (about ₹19.1 lakh crore) by 2030.
- This sector is expected to have an average annual growth rate (CAGR) of 10.1% between 2025 and 2030.
- This rapid growth is due to the increasing urban population in China, changing lifestyle and increasing demand for premium drinks.
- China’s highest earnings in 2023 came from beer.
How is the growth happening?
Alcohol consumption has increased with time in China and the trend of drinking alcohol has increased among the people.
According to the marketing to china website, the reason for the growth of liquor in China is the growing middle class and demand for high-quality drinks.
- Change in consumer trends- Apart from traditional Baijiu, people are now preferring drinks like wine, spirits and hard seltzer. The demand for premium and imported brands is increasing rapidly.
- Wine Market Expansion – Wine revenue is projected to increase by 45.15% between 2014 and 2027.
- Digital Market- 55% of China’s alcohol consumers order online. E-commerce and social media are playing an important role in marketing. China’s alcohol market is changing rapidly in 2025.
- While traditional baijiu still reigns supreme, new categories like premium wine, craft beer and hard seltzer are becoming increasingly popular.
What is the situation in India and America?
Alcohol is consumed in large numbers not only in China but also in America and India. According to the CIA website, the average person in China 15 years of age or older drinks 4.48 liters of alcohol. At the same time, 8.93 liters of alcohol is consumed in America and 3.09 liters in India.
According to infogram, America earned approximately Rs 13.17 lakh crore in the year 2018 by selling liquor. At the same time, India earned approximately Rs 5.63 lakh crore. Japan earned approximately Rs 3.78 lakh crore. Whereas UK earned equivalent to Rs 2.81 lakh crore.
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