Cupertino/New Delhi – As Apple gears up for its much-hyped “Awe Dropping” event on September 9, where the iPhone 17 series will make its global debut, reports reveal a major shift unfolding behind the scenes. The tech giant is pressuring suppliers to adopt robots and automation, signaling a decisive move away from heavy reliance on human labor.
Why Apple Wants Robots Instead of Workers
For the past two years, Apple has quietly urged its manufacturing partners to integrate more automated assembly lines to enhance product quality, consistency, and efficiency. According to industry sources, automation has now become a condition for future contracts.
The company’s long-term vision:
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Ensure consistent global product quality
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Lower production costs
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Reduce dependency on human labor
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Diversify supply chains away from China
Suppliers to Bear the Cost
One major change in policy is that suppliers, not Apple, will shoulder the cost of automation. Previously, Apple often invested in advanced machinery, but now partners must fund these expensive upgrades themselves.
This could squeeze profit margins for suppliers like Foxconn, Pegatron, and Tata Electronics, but Apple has assured continued support for environmental goals, including its 2030 carbon neutrality target.
Automation Beyond iPhones
The automation push isn’t limited to iPhones. Apple plans to extend robotics and AI-driven assembly across its product ecosystem, including MacBooks, iPads, Apple Watches, and accessories.
What It Means for India
India has emerged as a key production hub for Apple, with five iPhone factories run by Foxconn and Tata. Reports confirm that Foxconn has already begun small-scale iPhone 17 production in Bengaluru, with all four iPhone 17 models expected to be assembled locally.
Experts say automation could bring both opportunities and challenges:
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Boost efficiency and global competitiveness of Indian plants
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Create demand for high-skilled robotics and engineering jobs
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Reduce reliance on low-cost labor, potentially impacting employment at the entry level
As Apple prepares for its iPhone 17 series launch, its robot-first strategy could redefine not just how iPhones are made, but also the future of India’s role in the global supply chain.
also read – Apple Prepares iOS 18.7 for Older iPhones Ahead of iOS 26 Launch
